Digital Marketing Plan

Digital Marketing Strategy Plan

Digital Marketing Strategy Plan

We all know that starting your own business can be a daunting task. The best place to start any plan is with an honest appraisal of your current situation and a mapping out of the steps required to get you to where you want to be.

Below are some steps to start you on this journey:

1) WHERE YOU ARE NOW

  • Evaluating and understanding your customers, their touchpoints, the market, competition, partners, SWOT

2) WHERE YOU WANT TO GO

  • Doing a health check on your SEO, SMM, SEM, Website, Social Media, Content Marketing, Current Budget Allocations

3) GETTING THERE

  • Proposed Marketing Mix, Funnel, Changes to all platforms, New Proposed Budget Allocation

4) MEASURE AND EVALUATE

  • Short Term, Long Term, Monitoring Procedures

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